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Chad Valley is a long-established brand of toys in the United Kingdom owned by Home Retail Group. The company has its roots in a printing business established by Anthony Bunn Johnson in Birmingham in the early 19th century. Under the management of his son Joseph and grandson Alfred the company moved to the suburb of Harborne, in the valley of a stream called the Chad, giving its name to the Chad Valley district, from which the company name is derrived. Chad Valley made a decision to expand their range to soft toys before WWI. They mass-produced their new Teddy bears in Harborne〔(【引用サイトリンク】title=Toys for Toffs - the early history of Chad Valley )〕 In 1938 the company received a Royal Warrant as 'Toymakers to H.M. The Queen'.〔 When Princess Elizabeth acceded to the throne in 1952 the warrant was changed to read 'Toymakers to H.M. Queen Elizabeth the Queen Mother'.〔 The company moved away from manufacturing toys in the Second World War. Instead they produced goods to help the war effort such as wooden instrument cases, cases for the barrels of anti-aircraft guns, hospital beds and electrical coils and starters.〔(【引用サイトリンク】url=http://www.gracesguide.co.uk/Chad_Valley_Co )〕 In 1945 the company resumed toy production. Tin plate toys were produced for the first time although manufacture was outsourced to Metal Box Ltd, a company with the skills and machinery needed to produce printed toys. This new tin plate range was such a success that in 1946 the company moved production in-house. They purchased the Birmingham metalworking company AS Cartwright Ltd to cut and fold metal, Winfield Ltd to produce clockwork mechanisms and Barronia Metals Ltd and True to Type Products Ltd to produce precision engineering equipment.〔(【引用サイトリンク】url=http://www.toypriceguide.co.uk/the-history-of-chad-valley/ )〕 The radio broadcaster Kenneth Horne was Chairman and Managing Director of the company from 1956 to 1958.〔Johnston, Barry (2006). ''Round Mr Horne: The Life of Kenneth Horne''. Aurum Press. p. 180. ISBN 1-84513-123-1〕 The company was one of the UK's leading toymakers for most of the 20th century, by 1960 it was operating seven factories and employing over 1,000 people. In the 1970s however it closed several factories and cuts were made in staffing and production, 1975 saw only two factories remaining. The company was taken over by Palitoy in 1978.〔 The brand name was bought by Woolworths in 1988 and remained in use until that company's closure due to insolvency. Home Retail Group, the parent company of retailers Homebase and Argos, purchased the brand for £5 million on 20 January 2009. The Chad Valley brand is now available exclusively at Argos. ==See also== *Merrythought 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Chad Valley (toy brand)」の詳細全文を読む スポンサード リンク
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